March of the mods.

The 'March of the Mods' Tour is all about celebrating the original 60's Mods and subsequent Revivals. Much of the culture of those original Mods was based around bands such as the 'Small Faces' and Paul Weller's 'The Jam'. Please join 'Wellalive' and 'The Small Fakers' to celebrate these great times and why not dress the part to really complete the atmosphere.

March of the mods

The Mod movement most probably started in the late 50's as teenagers started to reject the 'Dull and Old Fashioned' post war era. The first Mods could be found hanging around Jazz Bars and Cafes. This is possibly where the title Mod comes from "MODern Jazz". These first ACE Mods were soon noticed by the average teenagers from the working class areas who were in need of new role models. These new converts to Mod would become known as the Numbers or Tickets and they were the "Rank and File" of the emerging Mod Culture.

It was this new breed of Mods that really caught the imagination of the young Bands and Musicians and it wasnt long before the evidence of this started to show. Bands like The Kinks, The Small Faces, The Who and many others started releasing singles which were propelled up the charts after being bought by the new Mods.

This first wave of Mod Culture slowly died out during the early part of the 1970's but it re-emerged again at the end of the 1970's thanks mainly to Paul Weller and The Jam. Paul Weller was a massive Mod and it was his style that inspired a new wave of Modernism. Teenagers up and Down the country were soon raiding Carnaby Street for all the latest sharp styles, and Lambretta and Vespa started seeing a large increase in sales.

Again this Mod scene was to collapse on itself in the early eighties but it again saw a comeback in the 1990's after bands such as Ocean Colour Scene (OCS), Blur and Oasis all started to claim Mod as a huge influence. It was at this point that Paul Weller staged a huge return in 1992 with his first Solo Album 'Paul Weller'.

Mod is still not dead. It can stll be found hovering around in the background and its influence can still be seen today in Music, Fashion and Advertising.

Long Live the Mods!