2009/10/15

Clarks and Desert Boots. The story.





It's hard to admit but many iconic clothes of rock and mod's music come from the military "fashion"! in 1949, the members of the 8 th British army were in Egypt to protect the Suez canal and the officers had an habit which became very important for Mods. They went to the Egyptian market and asked to the local leathersmith to make them very light boots. It's just made with two parts of Suede and they added the very light rubber sole. The desert boots were born!

Clarks brand were born in 1825 when Cyrus and James Clark started their tanner's activity, near Glastonbury. 100 Years Later, Nathan Clark will bring back the egyptian desert boots to redesign it and to improve the comfort of the feet. And you know the story, it became a massive success and one of the most sold shoe of the world! Nobody believed in Nathan's idea when he started! Steve McQueen wore it in "The Great Escape", George Harrison on "Abbey road" 's sleeve...

It became the symbol of british elegance because Mods wore it! In the 80's they've been out of date and like legends, they came back! To celebrate the 60 th bithrday of THE shoes, in april 2005, Clarks designed a new model for every decade: Harris tweed for the fifties, paisley for the 60's, acid washed faded denim for the 70's and Union Jack for the 80's...Remember the name, desert boots, don't wear it when it rains! According to Mod legend John Hellier, the clarks and desert boots have completely disappeared in the eighties! Today, Clarks are completely produced in Asia...

You can also check the official Clarks site


(Based on the Hugues Corniere's article.)

2 comments:

Hugues said...

Always nice to have partners in crime... Thanks for the credit!

Yann said...

Bonsoir Hugues, je vous ai honteusement plagié, j'en suis désolé mais je ne savais pas comment faire pour vous demander l'autorisation! Si je peux vous être "utile" en quoi que ce soit... J'ai adoré cette rubrique, forcément. Merci d'avoir passé le truc. Beaucoup d'anglais chez les mods purs et durs ne savaient rien de tout ça! Peut être allez vous voir Weller à Paris le 19? On s'y voit? Rassurez-vous, comme vous pouvez le constater, ce blog est une pure passion, je ne demande JAMAIS rien! Amicalement. yviseur@free.fr